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Now let’s get one thing clear. I’m not trying to convince you to stop eating pork. We all love pork. But if you want to make a difference and contribute to better treatment for domestic pigs, buy real free range products.

Pigs are intelligent animals. This has been proven. They are also social and have long-term memories. They suffer greatly from a life spent in unnatural captivity.

Free range for change is about choosing the ethical option. If we all buy free range pork instead of factory farmed then we’re supporting the farmers who care. Free range bacon isn’t even sold in Coles or Woolworths any more. This is unbelievable. This is why we need this campaign.

Let’s make a change.